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Edward Bernays: The Father of Marketing Psychology, and Where He Went Wrong, Parts I & II

By John Forde. Reprinted, with permission, from his Copywriter's Roundtable e-zine.

(Part I)

I want to tell you, this week, the story of the man who changed marketing forever. A story that runs more deeply than you may realize. If you even know the story at all.

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It begins with him working, as a young man, for Woodrow Wilson. He was part of the group that crafted the line, "Making the world safe for democracy."

How brilliant was that?

I'll tell you. For one, it helped sell Wilson's cause to Americans, to get them sold on entering World War I.

(If you remember, we were a bit late on that game.)

For two, it also helped sell Wilson's agenda for forming the League of Nations.

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Big stuff, that was.

But here's the real thing about all that.

See, this guy I'm about to tell you about, he got to travel with Wilson's entourage to Paris, just after the war.

And he was shocked by