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Fred wiersema biography

          Fred Wiersema is an author, advisor and a visionary in the area of strategy..

          Fred Wiersema is a business strategist and sought-after lecturer, as well as the author of Customer Intimacy and coauthor of The Discipline of Market Leaders.

        1. Fred Wiersema is a business strategist and sought-after lecturer, as well as the author of Customer Intimacy and coauthor of The Discipline of Market Leaders.
        2. Customer strategist Fred Wiersema is Chair of the B2B Leadership Board and a distinguished ISBM Fellow at the Institute for the Study of Business Markets.
        3. Fred Wiersema is an author, advisor and a visionary in the area of strategy.
        4. Fred Wiersema Biography.
        5. The Discipline of Market Leaders is a non-fiction book written by Michael Treacy and Fred Wiersema and published by Addison-Wesley.

          6. The Discipline of Market Leaders

          Non-fiction book about business

          Softcover edition

          AuthorMichael Treacy
          Fred Wiersema
          LanguageEnglish
          SubjectBusiness strategy
          PublisherAddison-Wesley

          Publication date

          		1995
          Publication placeUnited States
          Media typePrint
          Pages224 pp.
          ISBN978-0201407198

          The Discipline of Market Leaders is a 1995 non-fiction book written by Michael Treacy and Fred Wiersema and published by Addison-Wesley.

          The book discusses competitive business strategies.[1] It made The New York Times Best Seller list after the authors placed orders for thousands of copies of their own book.[2]

          Content

          The core of the book is based on five years of research by the authors into companies such as Wal-Mart, Dell, Southwest Airlines, Cott, Airborne Express, Atlantic Richfield, Home Depot, Intel, and Sony.

          It opens with several business questions, such as "Why is it that Casio can sell a calculator