Erling pearson biography examples
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How H&M succeeded, the pivot story of founder Erling Persson
H&M History
H&M was founded in 1947 by Erling Persson in Vasteras, Sweden.
THIS BOOK IS AN OPEN ACCESS E-BOOK.
Persson, who saw large retail stores during his visit to America after the Second World War, brought this to life in his own country as soon as he returned to Sweden. The company's first name was Hennes, which meant something like "for women".
Because at that time, the brand only sold women's clothing.
However, in 1968, the brand included Mauritz Widforss, which sells hunting clothes, and the brand was renamed H&M. Thus, H&M became a clothing brand selling both women's and men's clothing, and the company expanded into the international market.
The company's first overseas stores were opened in Norway and Denmark. These countries were followed by England and Denmark.
The advertising face of the brand, which started to sell underwear in 1973, was Anni-Frid Lyngstad, the lead singer of the famous Swedish band ABBA.
Erling Persson